Consumer support for the UK's land managers and the way they maintain the countryside is as important in the long term as Government support for agriculture and forestry. This is why it is crucial that people make the connection between the countryside and environment they cherish and the goods they buy.
Purchasing decisions made by consumers can have an important influence on how land is managed. Some products, because of the way they are produced, their area of origin, or other qualities, can help maintain the environmental quality and diversity of the countryside while at the same time bringing benefits to the rural economy and local communities.
 Developing stronger markets for such products would make environmentally sustainable land management more commercially viable, This would in turn help to conserve the countryside we treasure. Through its own actions and by working with others, the Countryside Agency wishes to secure more favourable market conditions which will encourage land managers to diversify and adopt more sustainable management practices.
The Countryside Agency's Eat the View initiative aims to help people make the links between the products they buy and the countryside they cherish.
|
